Tim Cook, Chief Executive Officer of Apple Inc., takes a selfie with a customer and her iPhone as he visits the Apple Store in Chicago, Illinois, U.S., March 27, 2018.
John Gress | Reuters
Apple shares have slid steadily amid tumultuous U.S. trade negotiations with China, as investors fear CEO Tim Cook’s warning earlier this year about iPhone sales in China may yet come true.
Apple’s stock fell 6.9% over the last five days, in its worst week of trading in 2019. The stock’s drop began when President Donald Trump declared he would increased tariffs on $200 billion of Chinese goods to 25%. As that hike went into place overnight, analysts at UBS and Morgan Stanley pointed to Apple’s revenue from China as a continued risk facing the tech giant, especially regarding iPhone sales.
“China obviously remains very important to Apple and will likely be a drag to overall growth” this year, UBS added.
Cook warned in January that a weakening economy in China would hit Apple financially. The company lowered its 2019 revenue forecast accordingly to $84 billion. Apple blamed a variety of factors for the lowered guidance but especially focused on slowing revenue “primarily in Greater China,” saying getting overseas customers to upgrade to newer iPhones was “not as strong” as Apple expected.
In response, Apple’s stock fell sharply in January. But in the months since, Apple’s stock roared back. At the beginning of May, Apple was up nearly 35% for the year. When Apple reported strong first quarter earnings at the end of April, Cook pointed to an uptick in the company’s China prospects as a main driver. The CEO also told CNBC that part of the company’s strength in China was due to progress made by Trump’s administration in trade negotiations.
“I believe that the trade relationship — I don’t mean the tariff, I mean the tone — is much better today than it was in the November-December time frame. That affects consumer confidence in a positive way,” Cook said on April 30.
But that improved tone dissipated over the past week and with it some of Apple’s stock gain.
“China still accounts for high-teens percent of revenue and profit” for Apple, UBS said.
Sales in China made up 16.6% of Apple’s revenue in the first half of 2019, which is down from 20% in the same period last year.
“Apple has one of the most significant exposures to Chinese exports to the US” among technology companies, Morgan Stanley said in a note.
But despite Apple’s reliance on Chinese labor and manufacturing, the increased tariffs are unlikely to cause Apple to begin a large scale move out of the country.
So far for Apple, the impact from tariffs placed on roughly $250B of goods exported from China to the US to-date … has been minimal, so an increase in the tariff rate … likely would still be minimal, ” Morgan Stanley said.
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