Wednesday, April 21

Don’t own this entire sector, just the best of breed

Concerns around a slowdown in the U.S. housing market haven’t offset business at Houzz, a rapidly growing online home improvement platform and CNBC Disruptor that helps consumers seek out products and professional designers.

In an exclusive interview with Cramer, Houzz co-founder and CEO Adi Tatarko said that the trends her company’s market research department has been tracking in the space were “actually unbelievable.”

On the homeowners’ side, “the level of consumer confidence is at a high since 2000, so everybody’s expecting this year to continue the trend of the last three years and they do plan massive renovations of their homes,” she said on “Mad Money.”

“On the trade side, it’s that level of confidence,” Tatarko continued. “They do think that the business will grow at least 10 percent this year and for small businesses, the construction and design, this is pretty meaningful, 10 percent. So, very optimistic.”

That optimism has led Houzz, a data-focused platform that Tatarko described as being technology-first, to bolster its now-global business.

“Just between North America and Europe alone, we’re talking about $1.2 trillion that lives offline but [is] gradually moving, probably, online,” the CEO said. “And we are leading this transformation with technology, so it’s a huge opportunity.”

To watch and read more about Tatarko’s interview, click here.

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