Apple disputed the negative call by Goldman Sachs on Friday, which hit the stock, taking issue with the firm’s negative characterization on how Apple would account for its new TV+ service.
Goldman said that the one-year free trial of the TV+ service would have a “material negative impact” on earnings by showing lower hardware profit margins. Goldman believes that this issue will send the stock significantly lower, so the firm cut its 12-month price target.
“We do not expect the introduction of Apple TV+, including the accounting treatment for the service, to have a material impact on our financial results,” the company said in a statement to CNBC.
Apple shares – which fell as much as 2.6% on Friday – finished trading down 1.9% at $218.75 a share.
Goldman predicted a slide greater than 25% in the stock over the next 12 months. The firm cut its 12-month price target on the company to $165 from $187. The move made Goldman’s target the lowest of the major Wall Street banks, as well as the fifth lowest of all analysts who cover Apple, according to TipRanks.com.
The note was not accusing Apple of improper accounting. Instead, Goldman analyst Rod Hall believes that the company’s profit margins for hardware will suffer as a result of the TV+ free trial. Hall said this would result “in a negative calculated impact to EPS of 16%” for fiscal first quarter 2020.
“Effectively, Apple’s method of accounting moves revenue from hardware to Services even though customers do not perceive themselves to be paying for TV+,” Hall said.